Thursday 9 May 2013
Music Industry Mock Exam - Chris
Digital Distribution, such as Social networking sites, youtube etc. have greatly affected the marketing and consumption of media products, for the better, as they have allowed newer, smaller labels to come in and start to dominate the music industry.
It could be argued that digital distribution has negatively affected the marketing and consumption of media or music products in a major record label, as since technology and social networking sites continue to grow, so does piracy, this is mainly happening in major record labels such as Sony, as they do not create such a close, face to face relationship with their audience, meaning that people find it easier and less wrong to steal music from them.
However in Indie labels, this has not had a negative effect, because Indie labels are small, they build a better, more face to face relationship with their audience, this makes it harder for audience's to steal from them, as they can see the effect that piracy would have on that company. An example of a Indie label is Rough trade, this is a small shop that sells music from up coming artists, that would not have been found or promoted by major labels, the growth of technology and digital distribution has helped them with marketing, as it has allowed them to promote their shop on social networking sites, such as Facebook and Twitter etc. which have a wide, global audience. It has also helped them with Marketing and Consumption, as it has allowed them to make a website, which they can sell their music over and also post music videos on, this helps them to make money through visualisation, they can also easily put adverts on their website, making a small amount of money that way, in order to invest in new artists.
Major labels, such as Sony have had to evolve with the technology and find new ways to Market and Distribute their music, in order to make money and not lose money or go completely bankrupt through piracy. An example of how they have evolved in Xfactor, this is a TV show that shows new, unknown artists as they develop and become a famous musician, this has helped keep the audience interested through the use of visualisation, meaning that they show the journey of how the artist develops, they also allow the audience to vote on their favourite artist to keep them in the competition, this helps to create more of a relationship with the audience, as it helps to make them feel as if they have some sort of control, over which artist is going to become big and get signed. It also costs money to vote, so this is another way in which the label makes money from their audience, to make up for money lost due to piracy.
Xfactor and Sony also make money by recycling old songs, as it has a huge back catalogue of songs, these are the songs that Sony own the right to, to recycle these songs they have a new artist such as One Direction, sing an old song, but with a new up-beat, modern tempo, this allows the label to make money off of an old song, through a new artist, this is called music soundscaping.
With the growth of technology and digital distribution continuing to happen, the audience has also had to develop, they have developed from either a producer or a consumer, into a prosumer, this means that they take songs that are already released and cut them up and make a new track out of them, through the use of new technology, such as Garageband and Logic Pro, they can then promote, or market their music for sale, through social networking sites, such as Facebook and Twitter, and other sites such as iTunes and Spotify, this allows normal people, or audiences to produce, market, distribute and exchange their own, new music.
Many major labels have had to allow these new prosumers to do this, as they can make money off of the new songs being created, as they own the rights to the songs used, they can take the new mashups and make a profit on any sales of the new songs. EMI is an example of a company that did not allow prosumers to make new mashups from their songs and as a result of this they then went bankrupt. This shows that prosumers are now a major part of the music industry, and a key way that major labels have to make money, to make up for the money lost due to piracy. These new mashups can also help to advertise old songs, that are used i these new tracks, meaning that the major label is getting advertising for old songs for free, meaning that there will be more sales of old songs, making them more money.
Overall, the growth of new technology and Digital Distribution has affected the marketing and consumption of new music, in good and bad ways, it has allowed more piracy to happen to major labels, meaning they have to evolve with the times and find new ways to make money, such as prosumers, but because of this it has allowed smaller labels, such as Indie labels to make money and get their music out there, allowing them to start to dominate the music industry and become more noticed and well known.
It could be argued that digital distribution has negatively affected the marketing and consumption of media or music products in a major record label, as since technology and social networking sites continue to grow, so does piracy, this is mainly happening in major record labels such as Sony, as they do not create such a close, face to face relationship with their audience, meaning that people find it easier and less wrong to steal music from them.
However in Indie labels, this has not had a negative effect, because Indie labels are small, they build a better, more face to face relationship with their audience, this makes it harder for audience's to steal from them, as they can see the effect that piracy would have on that company. An example of a Indie label is Rough trade, this is a small shop that sells music from up coming artists, that would not have been found or promoted by major labels, the growth of technology and digital distribution has helped them with marketing, as it has allowed them to promote their shop on social networking sites, such as Facebook and Twitter etc. which have a wide, global audience. It has also helped them with Marketing and Consumption, as it has allowed them to make a website, which they can sell their music over and also post music videos on, this helps them to make money through visualisation, they can also easily put adverts on their website, making a small amount of money that way, in order to invest in new artists.
Major labels, such as Sony have had to evolve with the technology and find new ways to Market and Distribute their music, in order to make money and not lose money or go completely bankrupt through piracy. An example of how they have evolved in Xfactor, this is a TV show that shows new, unknown artists as they develop and become a famous musician, this has helped keep the audience interested through the use of visualisation, meaning that they show the journey of how the artist develops, they also allow the audience to vote on their favourite artist to keep them in the competition, this helps to create more of a relationship with the audience, as it helps to make them feel as if they have some sort of control, over which artist is going to become big and get signed. It also costs money to vote, so this is another way in which the label makes money from their audience, to make up for money lost due to piracy.
Xfactor and Sony also make money by recycling old songs, as it has a huge back catalogue of songs, these are the songs that Sony own the right to, to recycle these songs they have a new artist such as One Direction, sing an old song, but with a new up-beat, modern tempo, this allows the label to make money off of an old song, through a new artist, this is called music soundscaping.
With the growth of technology and digital distribution continuing to happen, the audience has also had to develop, they have developed from either a producer or a consumer, into a prosumer, this means that they take songs that are already released and cut them up and make a new track out of them, through the use of new technology, such as Garageband and Logic Pro, they can then promote, or market their music for sale, through social networking sites, such as Facebook and Twitter, and other sites such as iTunes and Spotify, this allows normal people, or audiences to produce, market, distribute and exchange their own, new music.
Many major labels have had to allow these new prosumers to do this, as they can make money off of the new songs being created, as they own the rights to the songs used, they can take the new mashups and make a profit on any sales of the new songs. EMI is an example of a company that did not allow prosumers to make new mashups from their songs and as a result of this they then went bankrupt. This shows that prosumers are now a major part of the music industry, and a key way that major labels have to make money, to make up for the money lost due to piracy. These new mashups can also help to advertise old songs, that are used i these new tracks, meaning that the major label is getting advertising for old songs for free, meaning that there will be more sales of old songs, making them more money.
Overall, the growth of new technology and Digital Distribution has affected the marketing and consumption of new music, in good and bad ways, it has allowed more piracy to happen to major labels, meaning they have to evolve with the times and find new ways to make money, such as prosumers, but because of this it has allowed smaller labels, such as Indie labels to make money and get their music out there, allowing them to start to dominate the music industry and become more noticed and well known.
Mock Exam - Finn Arnold
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
Focus on:
- Film
- Music
- Newspaper
- Radio
- Magazines
- Video Games
Marketing and consumption has majorly been affected by distribution through digital technology through the uses of social networks, music websites, YouTube and iTunes. Digital technology has now become the easiest and best way to distribute music.
Record labels have now created an exchange with prosumers through the use of digital technology, prosumers are consumers of their music but also produce their own music out of it to create and distribute their mash ups online for free through iTunes, Soundcloud, Twitter and so on. Through this record labels have had their music marketed and advertised for free through prosumers uploading their mash ups.
Record labels have had to adapt to these new digital technologies and find a new way of making money from downloading and prosumers.
EMI was a massive major record label that went bust due to failing to adapt to these new digital technologies, therefore digital technologies have affected the way major record labels market and distribute their own products.
However, Indie record labels haven't been affected by digital distribution as much as major record labels as they have a strong relationship with their consumers and therefore still make money from their media products being physically bought rather than downloaded.
Prosumers can link to Beck Score and his 'Song Reader' album, his album has been written in music sheets and wasn't physically recorded, he has created a exchange relationship with a niche audience by allowing them to interact with his music by performing their own interpretations of the songs and has allowed them to distribute these online and market them through YouTube, iTunes and so on.
Beck has allowed his audience to make profit from his music creating a wide prosumer audience and therefore has produced him music and allowed his audience to distribute and market his music for free. Therefore digital distribution has positively affected the way Beck's music has been marketed and consumed.
Syco is a major record label that is owned by the conglomerate, Sony. They have used digital distribution to completely visualise Sony's media products using Xfactor by using Sony's back catalogue of music to research what the audience prefer. They have done this by allowing their participatory audience to interact and vote for the winning musicians. Once the show has been shown live to the audience, the performances can then be immediately distributed online to market these songs.
The winning group or artist, or usually the runner up then go on to produce new music and distribute it to iTunes, Sound cloud, Youtube etc...
Syco has completely visualised their music live to their audience through the use of digital distribution, and therefore the marketing and consumption of their music has been majorly affected as they have used digital technologies to sign new and popular artists.
For example, One Direction has been visualised completely through Xfactor after coming second, they have created an image as a young teenage boy band as that has been researched by Syco as supposedly the most popular music taste. Digital distribution has affected the way they market their music as they have used digital technologies to visualise their music and have even been asked to create a film.
Overall, digital distribution has majorly affected the way music is marketed and consumed. Digital technologies such as YouTube, social networks and TV shows have all been used to completely visualise music, creating an exchange with their audience and overall creating a relationship.
Focus on:
- Film
- Music
- Newspaper
- Radio
- Magazines
- Video Games
Marketing and consumption has majorly been affected by distribution through digital technology through the uses of social networks, music websites, YouTube and iTunes. Digital technology has now become the easiest and best way to distribute music.
Record labels have now created an exchange with prosumers through the use of digital technology, prosumers are consumers of their music but also produce their own music out of it to create and distribute their mash ups online for free through iTunes, Soundcloud, Twitter and so on. Through this record labels have had their music marketed and advertised for free through prosumers uploading their mash ups.
Record labels have had to adapt to these new digital technologies and find a new way of making money from downloading and prosumers.
EMI was a massive major record label that went bust due to failing to adapt to these new digital technologies, therefore digital technologies have affected the way major record labels market and distribute their own products.
However, Indie record labels haven't been affected by digital distribution as much as major record labels as they have a strong relationship with their consumers and therefore still make money from their media products being physically bought rather than downloaded.
Prosumers can link to Beck Score and his 'Song Reader' album, his album has been written in music sheets and wasn't physically recorded, he has created a exchange relationship with a niche audience by allowing them to interact with his music by performing their own interpretations of the songs and has allowed them to distribute these online and market them through YouTube, iTunes and so on.
Beck has allowed his audience to make profit from his music creating a wide prosumer audience and therefore has produced him music and allowed his audience to distribute and market his music for free. Therefore digital distribution has positively affected the way Beck's music has been marketed and consumed.
Syco is a major record label that is owned by the conglomerate, Sony. They have used digital distribution to completely visualise Sony's media products using Xfactor by using Sony's back catalogue of music to research what the audience prefer. They have done this by allowing their participatory audience to interact and vote for the winning musicians. Once the show has been shown live to the audience, the performances can then be immediately distributed online to market these songs.
The winning group or artist, or usually the runner up then go on to produce new music and distribute it to iTunes, Sound cloud, Youtube etc...
Syco has completely visualised their music live to their audience through the use of digital distribution, and therefore the marketing and consumption of their music has been majorly affected as they have used digital technologies to sign new and popular artists.
For example, One Direction has been visualised completely through Xfactor after coming second, they have created an image as a young teenage boy band as that has been researched by Syco as supposedly the most popular music taste. Digital distribution has affected the way they market their music as they have used digital technologies to visualise their music and have even been asked to create a film.
Overall, digital distribution has majorly affected the way music is marketed and consumed. Digital technologies such as YouTube, social networks and TV shows have all been used to completely visualise music, creating an exchange with their audience and overall creating a relationship.
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