Thursday, 9 May 2013
Music Industry Mock Exam - Chris
Digital Distribution, such as Social networking sites, youtube etc. have greatly affected the marketing and consumption of media products, for the better, as they have allowed newer, smaller labels to come in and start to dominate the music industry.
It could be argued that digital distribution has negatively affected the marketing and consumption of media or music products in a major record label, as since technology and social networking sites continue to grow, so does piracy, this is mainly happening in major record labels such as Sony, as they do not create such a close, face to face relationship with their audience, meaning that people find it easier and less wrong to steal music from them.
However in Indie labels, this has not had a negative effect, because Indie labels are small, they build a better, more face to face relationship with their audience, this makes it harder for audience's to steal from them, as they can see the effect that piracy would have on that company. An example of a Indie label is Rough trade, this is a small shop that sells music from up coming artists, that would not have been found or promoted by major labels, the growth of technology and digital distribution has helped them with marketing, as it has allowed them to promote their shop on social networking sites, such as Facebook and Twitter etc. which have a wide, global audience. It has also helped them with Marketing and Consumption, as it has allowed them to make a website, which they can sell their music over and also post music videos on, this helps them to make money through visualisation, they can also easily put adverts on their website, making a small amount of money that way, in order to invest in new artists.
Major labels, such as Sony have had to evolve with the technology and find new ways to Market and Distribute their music, in order to make money and not lose money or go completely bankrupt through piracy. An example of how they have evolved in Xfactor, this is a TV show that shows new, unknown artists as they develop and become a famous musician, this has helped keep the audience interested through the use of visualisation, meaning that they show the journey of how the artist develops, they also allow the audience to vote on their favourite artist to keep them in the competition, this helps to create more of a relationship with the audience, as it helps to make them feel as if they have some sort of control, over which artist is going to become big and get signed. It also costs money to vote, so this is another way in which the label makes money from their audience, to make up for money lost due to piracy.
Xfactor and Sony also make money by recycling old songs, as it has a huge back catalogue of songs, these are the songs that Sony own the right to, to recycle these songs they have a new artist such as One Direction, sing an old song, but with a new up-beat, modern tempo, this allows the label to make money off of an old song, through a new artist, this is called music soundscaping.
With the growth of technology and digital distribution continuing to happen, the audience has also had to develop, they have developed from either a producer or a consumer, into a prosumer, this means that they take songs that are already released and cut them up and make a new track out of them, through the use of new technology, such as Garageband and Logic Pro, they can then promote, or market their music for sale, through social networking sites, such as Facebook and Twitter, and other sites such as iTunes and Spotify, this allows normal people, or audiences to produce, market, distribute and exchange their own, new music.
Many major labels have had to allow these new prosumers to do this, as they can make money off of the new songs being created, as they own the rights to the songs used, they can take the new mashups and make a profit on any sales of the new songs. EMI is an example of a company that did not allow prosumers to make new mashups from their songs and as a result of this they then went bankrupt. This shows that prosumers are now a major part of the music industry, and a key way that major labels have to make money, to make up for the money lost due to piracy. These new mashups can also help to advertise old songs, that are used i these new tracks, meaning that the major label is getting advertising for old songs for free, meaning that there will be more sales of old songs, making them more money.
Overall, the growth of new technology and Digital Distribution has affected the marketing and consumption of new music, in good and bad ways, it has allowed more piracy to happen to major labels, meaning they have to evolve with the times and find new ways to make money, such as prosumers, but because of this it has allowed smaller labels, such as Indie labels to make money and get their music out there, allowing them to start to dominate the music industry and become more noticed and well known.
It could be argued that digital distribution has negatively affected the marketing and consumption of media or music products in a major record label, as since technology and social networking sites continue to grow, so does piracy, this is mainly happening in major record labels such as Sony, as they do not create such a close, face to face relationship with their audience, meaning that people find it easier and less wrong to steal music from them.
However in Indie labels, this has not had a negative effect, because Indie labels are small, they build a better, more face to face relationship with their audience, this makes it harder for audience's to steal from them, as they can see the effect that piracy would have on that company. An example of a Indie label is Rough trade, this is a small shop that sells music from up coming artists, that would not have been found or promoted by major labels, the growth of technology and digital distribution has helped them with marketing, as it has allowed them to promote their shop on social networking sites, such as Facebook and Twitter etc. which have a wide, global audience. It has also helped them with Marketing and Consumption, as it has allowed them to make a website, which they can sell their music over and also post music videos on, this helps them to make money through visualisation, they can also easily put adverts on their website, making a small amount of money that way, in order to invest in new artists.
Major labels, such as Sony have had to evolve with the technology and find new ways to Market and Distribute their music, in order to make money and not lose money or go completely bankrupt through piracy. An example of how they have evolved in Xfactor, this is a TV show that shows new, unknown artists as they develop and become a famous musician, this has helped keep the audience interested through the use of visualisation, meaning that they show the journey of how the artist develops, they also allow the audience to vote on their favourite artist to keep them in the competition, this helps to create more of a relationship with the audience, as it helps to make them feel as if they have some sort of control, over which artist is going to become big and get signed. It also costs money to vote, so this is another way in which the label makes money from their audience, to make up for money lost due to piracy.
Xfactor and Sony also make money by recycling old songs, as it has a huge back catalogue of songs, these are the songs that Sony own the right to, to recycle these songs they have a new artist such as One Direction, sing an old song, but with a new up-beat, modern tempo, this allows the label to make money off of an old song, through a new artist, this is called music soundscaping.
With the growth of technology and digital distribution continuing to happen, the audience has also had to develop, they have developed from either a producer or a consumer, into a prosumer, this means that they take songs that are already released and cut them up and make a new track out of them, through the use of new technology, such as Garageband and Logic Pro, they can then promote, or market their music for sale, through social networking sites, such as Facebook and Twitter, and other sites such as iTunes and Spotify, this allows normal people, or audiences to produce, market, distribute and exchange their own, new music.
Many major labels have had to allow these new prosumers to do this, as they can make money off of the new songs being created, as they own the rights to the songs used, they can take the new mashups and make a profit on any sales of the new songs. EMI is an example of a company that did not allow prosumers to make new mashups from their songs and as a result of this they then went bankrupt. This shows that prosumers are now a major part of the music industry, and a key way that major labels have to make money, to make up for the money lost due to piracy. These new mashups can also help to advertise old songs, that are used i these new tracks, meaning that the major label is getting advertising for old songs for free, meaning that there will be more sales of old songs, making them more money.
Overall, the growth of new technology and Digital Distribution has affected the marketing and consumption of new music, in good and bad ways, it has allowed more piracy to happen to major labels, meaning they have to evolve with the times and find new ways to make money, such as prosumers, but because of this it has allowed smaller labels, such as Indie labels to make money and get their music out there, allowing them to start to dominate the music industry and become more noticed and well known.
Mock Exam - Finn Arnold
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
Focus on:
- Film
- Music
- Newspaper
- Radio
- Magazines
- Video Games
Marketing and consumption has majorly been affected by distribution through digital technology through the uses of social networks, music websites, YouTube and iTunes. Digital technology has now become the easiest and best way to distribute music.
Record labels have now created an exchange with prosumers through the use of digital technology, prosumers are consumers of their music but also produce their own music out of it to create and distribute their mash ups online for free through iTunes, Soundcloud, Twitter and so on. Through this record labels have had their music marketed and advertised for free through prosumers uploading their mash ups.
Record labels have had to adapt to these new digital technologies and find a new way of making money from downloading and prosumers.
EMI was a massive major record label that went bust due to failing to adapt to these new digital technologies, therefore digital technologies have affected the way major record labels market and distribute their own products.
However, Indie record labels haven't been affected by digital distribution as much as major record labels as they have a strong relationship with their consumers and therefore still make money from their media products being physically bought rather than downloaded.
Prosumers can link to Beck Score and his 'Song Reader' album, his album has been written in music sheets and wasn't physically recorded, he has created a exchange relationship with a niche audience by allowing them to interact with his music by performing their own interpretations of the songs and has allowed them to distribute these online and market them through YouTube, iTunes and so on.
Beck has allowed his audience to make profit from his music creating a wide prosumer audience and therefore has produced him music and allowed his audience to distribute and market his music for free. Therefore digital distribution has positively affected the way Beck's music has been marketed and consumed.
Syco is a major record label that is owned by the conglomerate, Sony. They have used digital distribution to completely visualise Sony's media products using Xfactor by using Sony's back catalogue of music to research what the audience prefer. They have done this by allowing their participatory audience to interact and vote for the winning musicians. Once the show has been shown live to the audience, the performances can then be immediately distributed online to market these songs.
The winning group or artist, or usually the runner up then go on to produce new music and distribute it to iTunes, Sound cloud, Youtube etc...
Syco has completely visualised their music live to their audience through the use of digital distribution, and therefore the marketing and consumption of their music has been majorly affected as they have used digital technologies to sign new and popular artists.
For example, One Direction has been visualised completely through Xfactor after coming second, they have created an image as a young teenage boy band as that has been researched by Syco as supposedly the most popular music taste. Digital distribution has affected the way they market their music as they have used digital technologies to visualise their music and have even been asked to create a film.
Overall, digital distribution has majorly affected the way music is marketed and consumed. Digital technologies such as YouTube, social networks and TV shows have all been used to completely visualise music, creating an exchange with their audience and overall creating a relationship.
Focus on:
- Film
- Music
- Newspaper
- Radio
- Magazines
- Video Games
Marketing and consumption has majorly been affected by distribution through digital technology through the uses of social networks, music websites, YouTube and iTunes. Digital technology has now become the easiest and best way to distribute music.
Record labels have now created an exchange with prosumers through the use of digital technology, prosumers are consumers of their music but also produce their own music out of it to create and distribute their mash ups online for free through iTunes, Soundcloud, Twitter and so on. Through this record labels have had their music marketed and advertised for free through prosumers uploading their mash ups.
Record labels have had to adapt to these new digital technologies and find a new way of making money from downloading and prosumers.
EMI was a massive major record label that went bust due to failing to adapt to these new digital technologies, therefore digital technologies have affected the way major record labels market and distribute their own products.
However, Indie record labels haven't been affected by digital distribution as much as major record labels as they have a strong relationship with their consumers and therefore still make money from their media products being physically bought rather than downloaded.
Prosumers can link to Beck Score and his 'Song Reader' album, his album has been written in music sheets and wasn't physically recorded, he has created a exchange relationship with a niche audience by allowing them to interact with his music by performing their own interpretations of the songs and has allowed them to distribute these online and market them through YouTube, iTunes and so on.
Beck has allowed his audience to make profit from his music creating a wide prosumer audience and therefore has produced him music and allowed his audience to distribute and market his music for free. Therefore digital distribution has positively affected the way Beck's music has been marketed and consumed.
Syco is a major record label that is owned by the conglomerate, Sony. They have used digital distribution to completely visualise Sony's media products using Xfactor by using Sony's back catalogue of music to research what the audience prefer. They have done this by allowing their participatory audience to interact and vote for the winning musicians. Once the show has been shown live to the audience, the performances can then be immediately distributed online to market these songs.
The winning group or artist, or usually the runner up then go on to produce new music and distribute it to iTunes, Sound cloud, Youtube etc...
Syco has completely visualised their music live to their audience through the use of digital distribution, and therefore the marketing and consumption of their music has been majorly affected as they have used digital technologies to sign new and popular artists.
For example, One Direction has been visualised completely through Xfactor after coming second, they have created an image as a young teenage boy band as that has been researched by Syco as supposedly the most popular music taste. Digital distribution has affected the way they market their music as they have used digital technologies to visualise their music and have even been asked to create a film.
Overall, digital distribution has majorly affected the way music is marketed and consumed. Digital technologies such as YouTube, social networks and TV shows have all been used to completely visualise music, creating an exchange with their audience and overall creating a relationship.
Monday, 29 April 2013
Chris Beck vs Xfactor and New Technology
Digital media technology continues to develop. How is this significant for media institution and
audiences?
Prosumers are people that are consumers but also produce their own music, with the internet and technology continuing to grow, there are more prosumers than there have ever been before.
This is because normal people, that do not play any instruments can download music online, and with the use of new technology, such as Garage band, or Logic pro cut up the songs and re make them into something intirely new.
Prosumers can then distribute their new music with the help of social networking sites, such as MySpace, Twitter, Spotify, iTunes, Facebook etc. the benefit of using social networking sites to distribute music is that it is easy and anyone can do it, and that each social networking site has a global, worldwide audience, so therefore any music on it is reaching a large and diverse audience already.
Some record labels, such as EMI decided to not allow prosumers, such as Danger Mouse to make mashups of songs that they own, as they would not be making all of the profit on any sales that this mashup has, as a result of denying new song and mashups, made by prosumers, the record label EMI has now gone bust.
Newer record labels such as Sony, Universal and Warner bros have adapted and allowed the new online music and mashups, they have created an exchange with prosumers by selling the music to be advertised by prosumer mashups, this way their consumers are distributing and marketing the record labels music for free.
Overall the new technology such as Garage band and Logic pro is a necessity for the music industry, as it allows prosumers to create new music, which the record label can then make money off of, and allows new music to be constantly made.
Social networking sites are also a necessity, as they allow the new music that is being made to be distributed and sold to a worldwide audience quickly and easily, it also allows different companies to make money off of the new music with things such as advertisements.
Social networking sites also allow record labels to easily find new, up and coming artists, as they can easily see which new artists are popular and unsigned.
Sony is an example of a major record company that has adapted to the new technology as they own a smaller record label called Syco, which is also owned by Simon Cowell, this record label runs Xfactor, which is a massive TV show, appealing to a very wide audience, as they play widely liked and mainstream music, they also create a relationship with their audience, as they allow them to phone in and vote for their favorite artist, making them feel like they have some control over the music.
Xfactor also use old music, but have re-written it with a more modern, up-bet tempo, to appeal the the audience of today, this is called music soundscaping. By doing this, it allows Syco and Sony to re-release old music with a newer up-beat tempo, and re sell it, meaning they are making money off of old songs, by simply changing it a little. Once they new version of the song is released, people may also want to purchese the original version of the song, meaning they have advertised old songs by selling a new one, making them even more money, an example of this is the re-release of the song 'would I lie to you' by Charles and Eddie, it was re-relased by Misha B on Xfactor. Some may argue that this is de-valuing music, but I feel that is not, as it is releasing new music to a new audience and also advertising old music, which has the original meaning.
Beck is an artist that has released an album, but instead of releasing recorded songs, he released his album as sheet music, meaning that to listen to it, his audience would have to learn to play it and record it themselves, by doing this they are becoming prosumers, as they can release their recorded versions of the sheet music on social networking websites, allowing them to get their name out there and also maybe to make money off of their recordings, by doing this i feel that beck is not de-valuing music as he is allowing new artists to make a name for themselves and to make money off of something that he has sold to them, it also allows his music to reach a wider audience, as the music can be interpreted into any genre, allowing all types of audiences to record and release his music and also to purchase it.
Both Xfactor and Beck allow their audience's to become more involved in their music, as Xfactor needs audience votes and beck allows his audience to interpret his songs into any style or genre they want, however beck's audience is much more of a niche audience, as his music needs to be interpreted his audience is more musicians, Xfactor appeals to a wider audience as it plays more mainstram andwidely liked music.
audiences?
Prosumers are people that are consumers but also produce their own music, with the internet and technology continuing to grow, there are more prosumers than there have ever been before.
This is because normal people, that do not play any instruments can download music online, and with the use of new technology, such as Garage band, or Logic pro cut up the songs and re make them into something intirely new.
Prosumers can then distribute their new music with the help of social networking sites, such as MySpace, Twitter, Spotify, iTunes, Facebook etc. the benefit of using social networking sites to distribute music is that it is easy and anyone can do it, and that each social networking site has a global, worldwide audience, so therefore any music on it is reaching a large and diverse audience already.
Some record labels, such as EMI decided to not allow prosumers, such as Danger Mouse to make mashups of songs that they own, as they would not be making all of the profit on any sales that this mashup has, as a result of denying new song and mashups, made by prosumers, the record label EMI has now gone bust.
Newer record labels such as Sony, Universal and Warner bros have adapted and allowed the new online music and mashups, they have created an exchange with prosumers by selling the music to be advertised by prosumer mashups, this way their consumers are distributing and marketing the record labels music for free.
Overall the new technology such as Garage band and Logic pro is a necessity for the music industry, as it allows prosumers to create new music, which the record label can then make money off of, and allows new music to be constantly made.
Social networking sites are also a necessity, as they allow the new music that is being made to be distributed and sold to a worldwide audience quickly and easily, it also allows different companies to make money off of the new music with things such as advertisements.
Social networking sites also allow record labels to easily find new, up and coming artists, as they can easily see which new artists are popular and unsigned.
Sony is an example of a major record company that has adapted to the new technology as they own a smaller record label called Syco, which is also owned by Simon Cowell, this record label runs Xfactor, which is a massive TV show, appealing to a very wide audience, as they play widely liked and mainstream music, they also create a relationship with their audience, as they allow them to phone in and vote for their favorite artist, making them feel like they have some control over the music.
Xfactor also use old music, but have re-written it with a more modern, up-bet tempo, to appeal the the audience of today, this is called music soundscaping. By doing this, it allows Syco and Sony to re-release old music with a newer up-beat tempo, and re sell it, meaning they are making money off of old songs, by simply changing it a little. Once they new version of the song is released, people may also want to purchese the original version of the song, meaning they have advertised old songs by selling a new one, making them even more money, an example of this is the re-release of the song 'would I lie to you' by Charles and Eddie, it was re-relased by Misha B on Xfactor. Some may argue that this is de-valuing music, but I feel that is not, as it is releasing new music to a new audience and also advertising old music, which has the original meaning.
Beck is an artist that has released an album, but instead of releasing recorded songs, he released his album as sheet music, meaning that to listen to it, his audience would have to learn to play it and record it themselves, by doing this they are becoming prosumers, as they can release their recorded versions of the sheet music on social networking websites, allowing them to get their name out there and also maybe to make money off of their recordings, by doing this i feel that beck is not de-valuing music as he is allowing new artists to make a name for themselves and to make money off of something that he has sold to them, it also allows his music to reach a wider audience, as the music can be interpreted into any genre, allowing all types of audiences to record and release his music and also to purchase it.
Both Xfactor and Beck allow their audience's to become more involved in their music, as Xfactor needs audience votes and beck allows his audience to interpret his songs into any style or genre they want, however beck's audience is much more of a niche audience, as his music needs to be interpreted his audience is more musicians, Xfactor appeals to a wider audience as it plays more mainstram andwidely liked music.
Finn Arnold - Digital media technology continues to develop. How is this significant for media institution and audiences?
Digital media technology continues to develop. How is this significant for media institution and audiences?
The internet has had a huge impact on the music industry. The result of this has now led to anyone being able to produce music. Therefore, anyone can be a prosumer by using software such as garageband and YouTube.
Artist's audience, also known as consumers are now able to produce their own music becoming consumers and producers of music making them prosumers. Using new media technology, garageband they can create mashups of many different songs and then distribute it to YouTube, Spotify, iTunes or Soundcloud to be heard. All of this can be done for free.
Prosumers can then distribute and market their mashups using social networks such as Myspace, Twitter and Facebook to gain an audience. This has had a massive impact on record labels as artists no longer need a record label to gain a mass audience, for example EMI, went bust after trying to sue these prosumers such as Danger Mouse who use their music to create mashups, for copyright instead of adapting to his new idea of using prosumers and new media technology to distribute and market their own music for free.
Big record labels such as Sony, Warner Bros and Universal have adapted to the new way of online music. They have created an exchange with prosumers by selling the music to be advertised by prosumer mashups; this way their consumers are distributing and marketing the record labels music for free.
Overall new media technology such as garageband and logic prop is significant for prosumers and mashups as they allow them to produce their own music and create their own mashups creating many different layers of different songs.
YouTube and iTunes has allowed prosumers to distribute their music to a worldwide audience for free and without the help of a record label.
Social networks are also significant as they allow prosumers to share their music links and create a relationship with their audience.
An example of a major
institution that has adapted to the new developing technology is Sony. Simon
Cowell owns Syco, which is a record label own by the conglomerate Sony, of
which Syco runs Xfactor of which appeals to a mass audience. An adaption to the
developing technology in music, using the live television programme to create a
relationship with their mass audience allowing them to interact by having the
choice to vote for their favourite contestants, this is known as an exchange
with their audience.
Xfactor was originally
set up to use songs from Sony’s back catalogue to market and reintroduce their
records, however they also used songs from Capital and Warner Bros back
catalogue with their famous One Direction boy band.
This also creates an
exchange between Syco (Xfactor) and Sony by recycling their old songs, once the
contestants have performed their version of the song, it is then recorded and put
onto iTunes of which Sony make money. Using these possible old hits on Xfactor
attracts a wide audience, as the older generations are willing to listen and
watch if their type of music is playing of which appeals to more than one
audience, this is known as localisation.
However, Sony appeal
to the mainstream audience by using Xfactor as a market research TV programme
to ask the audience what is considered as “normal or conventional” music and
what image is most popular.
Syco have also used
different kinds of media through Xfactor, such as One Direction now making a
film appealing to a wider audience and marketing Syco’s music without them even
spending any money.
One Direction is a
good example for how Syco visualise their music, these boy bands are the age of
18-20 but their mainstream audience are teenage girls and therefore their image
is classed as teenage therefore visualising the young and pure look. Massive
v-neck t-shirts to shows of their chest with no chest hair, crazy haircuts,
tight skinny clothing etc…
Overall Sony, has used
new media technologies to visualise their music and put an image out their for
the audience to appeal to, style over music. Using Xfactor and back catalogues
of major institutions to recycle old classics, attracting a wide mainstream
audience.
Beck Score with his
DIY “Song Reader” album has taken a similar but opposite route of adapting to
new media technology to appeal to his audience.
Beck’s album is
written sheet music and hasn’t actually recorded it himself, instead he has
released his album for his fans to interpret it themselves and upload it
online.
Beck has targeted a
specific; Nish audience as they must interpret his songs themselves to listen
to his music, therefore Beck has targeted musicians as his audience who put a
value in music rather than style/image.
He has allowed his
audience to make money from his album and their own interpretations of his
songs. His audience have become prosumers from buying his music and
distributing their interpretations online or onto iTunes to be bought.
Beck’s album
intentions are similar to Sony with Xfactor, as marketing research, as his fans
perform interpretations of his music online and market his album for free, Beck
can see which interpretations are best from followers, views or subscribers
etc… This way he can perform the best songs when on tour at concerts and
therefore his fans have made his music for him.
The best songs
interpreted that are performed would appeal to a wide audience due to using new
media technology such as YouTube and social networks.
Rather than appealing
the many audiences like Xfactor, Co-option applies to Beck where his music
“practises from the traditional” where he has again allowed his specific
prosumer audience to interpret his own music.
Overall, Beck Score’s
music is hugely different to Xfactor’s One Direction, where 1D have recorded
their music and put it out their to a specific wide mainstream audience where
as Beck applies to many genres of music appealing to more than one audience.
He has used his
audience for research, similar to Xfactor (Sony), however appeals more to the
value of music rather than style and image.
Monday, 15 April 2013
Task 3
Task 3
Case Study Research & Presentation: Beck 'Score' & Song Reader
Collect as much information as possible
on our comparative Case Study
Research and find out as much as you can
about this project & the artist.
Like the Alkaline Trio and Deerhoof in 2008, Beck’s Song
Reader “album” has created a book of sheet music instead of their own
recording, no CD or mP3. They have done this to create a relationship with
their customers and allow their fans to play the music themselves or listen to
other fans interpretations to be able to listen to Beck’s album. These fans
have exchange their own interpretations on Songreader.net and many other
prosumer website.
Beck’s has turned many of his fans into prosumers, meaning
they have bought the sheet music (consumer) and produced their own interpretations
of the songs (producer). This has encouraged many new musicians to produce
their own visualisations of the songs and produce them onto many different
music websites, here they are distributing Beck’s album by sharing and
exchanging his music out among many people.
Beck has used his own fans and customers to overall distribute
and market his own album without Beck doing anything financial.
On YouTube we found more than 300 different interpretations
made by Beck’s fans of the song Old Shanghai.
On Spotify we found over 100 different interpretations of
Old Shanghai as well.
Different fans have created the song using all kinds of
instruments such as acoustic, piano, violin, cello and ukulele and many
different pitches of vocals from high to low.
Evidence
Review by Slate Magazine
His fan base consists of
the elder generation due to the interest and a motive of Beck’s has appealed to
them more so then the younger generation. He is against mp3 downloading as it
states in the quotation to the left. He also has a worldwide fanbase as
demonstrated on his twitter fan base.
Exchange happens when the
audience become more involved and collaberate. They provide Beck with free
advertising. It also helps to build a relationship between himself and his fan base
by allowing them to feel more involved and part of something.
How is this compare to One Direction
& Syco?
This multi-platform
campaign for One Direction was the first band for Simon Cowell's music label, Syco. The brand identity and
guidelines have been developed around the fans. This compares to Beck, due to
his image has been built and based on his fans due to they created fan videos
and interpretations of his written music. Both One direction and Beck are all
about giving them constant interaction with and access to their idols - but
with a consistency that cements their presence worldwide.
Is this
devaluing music or is it increasing its worth?
This is increasing music’s worth due to Becks initial idea
has resulted in no mp3 downloads can be stolen from him, due to there is no
original available except the fan videos which he gains no financial profit
from. It has also resulted in him having a better relationship with his fans.
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