Digital Distribution, such as Social networking sites, youtube etc. have greatly affected the marketing and consumption of media products, for the better, as they have allowed newer, smaller labels to come in and start to dominate the music industry.
It could be argued that digital distribution has negatively affected the marketing and consumption of media or music products in a major record label, as since technology and social networking sites continue to grow, so does piracy, this is mainly happening in major record labels such as Sony, as they do not create such a close, face to face relationship with their audience, meaning that people find it easier and less wrong to steal music from them.
However in Indie labels, this has not had a negative effect, because Indie labels are small, they build a better, more face to face relationship with their audience, this makes it harder for audience's to steal from them, as they can see the effect that piracy would have on that company. An example of a Indie label is Rough trade, this is a small shop that sells music from up coming artists, that would not have been found or promoted by major labels, the growth of technology and digital distribution has helped them with marketing, as it has allowed them to promote their shop on social networking sites, such as Facebook and Twitter etc. which have a wide, global audience. It has also helped them with Marketing and Consumption, as it has allowed them to make a website, which they can sell their music over and also post music videos on, this helps them to make money through visualisation, they can also easily put adverts on their website, making a small amount of money that way, in order to invest in new artists.
Major labels, such as Sony have had to evolve with the technology and find new ways to Market and Distribute their music, in order to make money and not lose money or go completely bankrupt through piracy. An example of how they have evolved in Xfactor, this is a TV show that shows new, unknown artists as they develop and become a famous musician, this has helped keep the audience interested through the use of visualisation, meaning that they show the journey of how the artist develops, they also allow the audience to vote on their favourite artist to keep them in the competition, this helps to create more of a relationship with the audience, as it helps to make them feel as if they have some sort of control, over which artist is going to become big and get signed. It also costs money to vote, so this is another way in which the label makes money from their audience, to make up for money lost due to piracy.
Xfactor and Sony also make money by recycling old songs, as it has a huge back catalogue of songs, these are the songs that Sony own the right to, to recycle these songs they have a new artist such as One Direction, sing an old song, but with a new up-beat, modern tempo, this allows the label to make money off of an old song, through a new artist, this is called music soundscaping.
With the growth of technology and digital distribution continuing to happen, the audience has also had to develop, they have developed from either a producer or a consumer, into a prosumer, this means that they take songs that are already released and cut them up and make a new track out of them, through the use of new technology, such as Garageband and Logic Pro, they can then promote, or market their music for sale, through social networking sites, such as Facebook and Twitter, and other sites such as iTunes and Spotify, this allows normal people, or audiences to produce, market, distribute and exchange their own, new music.
Many major labels have had to allow these new prosumers to do this, as they can make money off of the new songs being created, as they own the rights to the songs used, they can take the new mashups and make a profit on any sales of the new songs. EMI is an example of a company that did not allow prosumers to make new mashups from their songs and as a result of this they then went bankrupt. This shows that prosumers are now a major part of the music industry, and a key way that major labels have to make money, to make up for the money lost due to piracy. These new mashups can also help to advertise old songs, that are used i these new tracks, meaning that the major label is getting advertising for old songs for free, meaning that there will be more sales of old songs, making them more money.
Overall, the growth of new technology and Digital Distribution has affected the marketing and consumption of new music, in good and bad ways, it has allowed more piracy to happen to major labels, meaning they have to evolve with the times and find new ways to make money, such as prosumers, but because of this it has allowed smaller labels, such as Indie labels to make money and get their music out there, allowing them to start to dominate the music industry and become more noticed and well known.
Showing posts with label Chris. Show all posts
Showing posts with label Chris. Show all posts
Thursday, 9 May 2013
Monday, 29 April 2013
Chris Beck vs Xfactor and New Technology
Digital media technology continues to develop. How is this significant for media institution and
audiences?
Prosumers are people that are consumers but also produce their own music, with the internet and technology continuing to grow, there are more prosumers than there have ever been before.
This is because normal people, that do not play any instruments can download music online, and with the use of new technology, such as Garage band, or Logic pro cut up the songs and re make them into something intirely new.
Prosumers can then distribute their new music with the help of social networking sites, such as MySpace, Twitter, Spotify, iTunes, Facebook etc. the benefit of using social networking sites to distribute music is that it is easy and anyone can do it, and that each social networking site has a global, worldwide audience, so therefore any music on it is reaching a large and diverse audience already.
Some record labels, such as EMI decided to not allow prosumers, such as Danger Mouse to make mashups of songs that they own, as they would not be making all of the profit on any sales that this mashup has, as a result of denying new song and mashups, made by prosumers, the record label EMI has now gone bust.
Newer record labels such as Sony, Universal and Warner bros have adapted and allowed the new online music and mashups, they have created an exchange with prosumers by selling the music to be advertised by prosumer mashups, this way their consumers are distributing and marketing the record labels music for free.
Overall the new technology such as Garage band and Logic pro is a necessity for the music industry, as it allows prosumers to create new music, which the record label can then make money off of, and allows new music to be constantly made.
Social networking sites are also a necessity, as they allow the new music that is being made to be distributed and sold to a worldwide audience quickly and easily, it also allows different companies to make money off of the new music with things such as advertisements.
Social networking sites also allow record labels to easily find new, up and coming artists, as they can easily see which new artists are popular and unsigned.
Sony is an example of a major record company that has adapted to the new technology as they own a smaller record label called Syco, which is also owned by Simon Cowell, this record label runs Xfactor, which is a massive TV show, appealing to a very wide audience, as they play widely liked and mainstream music, they also create a relationship with their audience, as they allow them to phone in and vote for their favorite artist, making them feel like they have some control over the music.
Xfactor also use old music, but have re-written it with a more modern, up-bet tempo, to appeal the the audience of today, this is called music soundscaping. By doing this, it allows Syco and Sony to re-release old music with a newer up-beat tempo, and re sell it, meaning they are making money off of old songs, by simply changing it a little. Once they new version of the song is released, people may also want to purchese the original version of the song, meaning they have advertised old songs by selling a new one, making them even more money, an example of this is the re-release of the song 'would I lie to you' by Charles and Eddie, it was re-relased by Misha B on Xfactor. Some may argue that this is de-valuing music, but I feel that is not, as it is releasing new music to a new audience and also advertising old music, which has the original meaning.
Beck is an artist that has released an album, but instead of releasing recorded songs, he released his album as sheet music, meaning that to listen to it, his audience would have to learn to play it and record it themselves, by doing this they are becoming prosumers, as they can release their recorded versions of the sheet music on social networking websites, allowing them to get their name out there and also maybe to make money off of their recordings, by doing this i feel that beck is not de-valuing music as he is allowing new artists to make a name for themselves and to make money off of something that he has sold to them, it also allows his music to reach a wider audience, as the music can be interpreted into any genre, allowing all types of audiences to record and release his music and also to purchase it.
Both Xfactor and Beck allow their audience's to become more involved in their music, as Xfactor needs audience votes and beck allows his audience to interpret his songs into any style or genre they want, however beck's audience is much more of a niche audience, as his music needs to be interpreted his audience is more musicians, Xfactor appeals to a wider audience as it plays more mainstram andwidely liked music.
audiences?
Prosumers are people that are consumers but also produce their own music, with the internet and technology continuing to grow, there are more prosumers than there have ever been before.
This is because normal people, that do not play any instruments can download music online, and with the use of new technology, such as Garage band, or Logic pro cut up the songs and re make them into something intirely new.
Prosumers can then distribute their new music with the help of social networking sites, such as MySpace, Twitter, Spotify, iTunes, Facebook etc. the benefit of using social networking sites to distribute music is that it is easy and anyone can do it, and that each social networking site has a global, worldwide audience, so therefore any music on it is reaching a large and diverse audience already.
Some record labels, such as EMI decided to not allow prosumers, such as Danger Mouse to make mashups of songs that they own, as they would not be making all of the profit on any sales that this mashup has, as a result of denying new song and mashups, made by prosumers, the record label EMI has now gone bust.
Newer record labels such as Sony, Universal and Warner bros have adapted and allowed the new online music and mashups, they have created an exchange with prosumers by selling the music to be advertised by prosumer mashups, this way their consumers are distributing and marketing the record labels music for free.
Overall the new technology such as Garage band and Logic pro is a necessity for the music industry, as it allows prosumers to create new music, which the record label can then make money off of, and allows new music to be constantly made.
Social networking sites are also a necessity, as they allow the new music that is being made to be distributed and sold to a worldwide audience quickly and easily, it also allows different companies to make money off of the new music with things such as advertisements.
Social networking sites also allow record labels to easily find new, up and coming artists, as they can easily see which new artists are popular and unsigned.
Sony is an example of a major record company that has adapted to the new technology as they own a smaller record label called Syco, which is also owned by Simon Cowell, this record label runs Xfactor, which is a massive TV show, appealing to a very wide audience, as they play widely liked and mainstream music, they also create a relationship with their audience, as they allow them to phone in and vote for their favorite artist, making them feel like they have some control over the music.
Xfactor also use old music, but have re-written it with a more modern, up-bet tempo, to appeal the the audience of today, this is called music soundscaping. By doing this, it allows Syco and Sony to re-release old music with a newer up-beat tempo, and re sell it, meaning they are making money off of old songs, by simply changing it a little. Once they new version of the song is released, people may also want to purchese the original version of the song, meaning they have advertised old songs by selling a new one, making them even more money, an example of this is the re-release of the song 'would I lie to you' by Charles and Eddie, it was re-relased by Misha B on Xfactor. Some may argue that this is de-valuing music, but I feel that is not, as it is releasing new music to a new audience and also advertising old music, which has the original meaning.
Beck is an artist that has released an album, but instead of releasing recorded songs, he released his album as sheet music, meaning that to listen to it, his audience would have to learn to play it and record it themselves, by doing this they are becoming prosumers, as they can release their recorded versions of the sheet music on social networking websites, allowing them to get their name out there and also maybe to make money off of their recordings, by doing this i feel that beck is not de-valuing music as he is allowing new artists to make a name for themselves and to make money off of something that he has sold to them, it also allows his music to reach a wider audience, as the music can be interpreted into any genre, allowing all types of audiences to record and release his music and also to purchase it.
Both Xfactor and Beck allow their audience's to become more involved in their music, as Xfactor needs audience votes and beck allows his audience to interpret his songs into any style or genre they want, however beck's audience is much more of a niche audience, as his music needs to be interpreted his audience is more musicians, Xfactor appeals to a wider audience as it plays more mainstram andwidely liked music.
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